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21 Ways to Grow Your Construction Business + 5 Tools You Need 


Are you running a construction business? Is that construction business ready for growth? 

Implementing effective strategies for growing your construction business can offer numerous advantages, such as higher revenue, expanded service offerings, enhanced reputation, access to bigger projects, and greater expansion opportunities. 

However, growing your construction business, whether you’re a newcomer or a seasoned industry expert, demands lots of careful planning. To strategically scale your operations, you must confirm that you have the necessary resources, such as workers and equipment, to manage the increased workload.

Whether you’re just starting or looking to expand your established construction firm, this blog is packed with actionable strategies and essential tools that can propel your business to new heights.  

Is Your Construction Business Ready for Growth? 

Deciding whether your construction business is ready for growth involves careful evaluation of your current operations, market conditions, and internal capabilities. By thoroughly assessing these factors, you can make informed decisions that pave the way for successful growth. 

For example, if you identify areas where your business is lacking, it might be necessary to pause and address these issues before pursuing business expansion. This might involve:

  • Investing in employee training and development to improve productivity and quality of work.
  • Upgrading technology or equipment to increase operational efficiency.
  • Enhancing your marketing strategies to reach new customers and markets.
  • Revamping your business plan to address new opportunities and challenges. 

To determine if your business is ready for this growth, start by evaluating your financial health. Consistent, steady profits suggest that your business model is robust enough to support expansion. 

Also, ensure you have the necessary resources—equipment, finances, and manpower—to manage an increased workload without compromising quality or timelines. Proper training, safety measures, and quality controls are critical to uphold the high standards your clients expect as you grow. 

Lastly, an established customer management program is crucial for handling a broader construction client base and fostering repeat business and referrals. This comprehensive evaluation will guide you in making an informed decision about your construction business’s readiness for growth. 

Construction Advice to Grow Your Construction Business 

So, your construction business is ready for growth. What now? If you’re wondering how to grow your construction business, here are some construction business tips to help you successfully grow your construction business. 

1. Create a Construction Business Plan 

Creating a business plan is essential for anyone looking to start a construction or construction-related business. Before making any significant changes, it’s crucial to develop a clear roadmap that transitions your idea into a thriving business. 

By crafting a strategic plan, you’re encouraged to think proactively about the future of your business and the detailed path to achieve your aspirations.  

A well-crafted business plan outlines the steps from the initial concept to becoming a successful business owner in the construction industry. This document is crucial, as it helps steer your business in the right direction and boosts your chances of success.

A strategic business plan not only focuses on your company’s immediate needs but also sets the stage for mid-to-long-term goals. This planning ensures that your team can expand with purpose and intention. 

Start this process by reflecting on some fundamental questions:

  • What are my company’s core values?
  • What growth do I expect in net profit margins?
  • What key hires are necessary to achieve these goals?

Moreover, a well-crafted business plan not only provides a clear roadmap for your expansion efforts but also enables you to identify potential risks and opportunities. 

This plan should detail your objectives, strategies, and the resources required for expansion. It should also incorporate a comprehensive financial analysis, market research, and competitor analysis.

However, a business plan is not a one-time occurrence; it needs regular updates to remain effective and relevant in a competitive industry. 

Key elements to review and update consistently include short- and long-term goals, critical annual metrics, organizational structure, employee benefits, and company initiatives. This ongoing revision ensures that your business adapts to changes and continues to thrive. 

2. Perform Market Research 

Before expanding or launching a new construction business, it’s crucial to understand the viability of such an endeavor in your local area. 

Conducting thorough market research is the first step toward preparing your business for growth or entry into the market. This involves assessing whether there is enough demand and whether the market can sustain another construction company. 

Begin by evaluating the current landscape:

  • How many construction companies are already operating locally?
  • What services do they offer?
  • What do they charge?
  • What is their reputation? 

Equally important is gaining insight into the potential customer base—understanding their demographics, such as median age and socioeconomic status, as well as their preferences and needs. 

This knowledge is invaluable for tailoring your services to meet market demands and differentiate your business from existing competitors. It allows you to spot gaps in the market that you can fill, offering services that other local companies may not provide. 

With a comprehensive understanding of both the competition and the customer base, you can craft a more effective business plan, positioning your company to compete effectively and successfully when you enter or expand in the market. 

3. Hire a Great Team 

Building a successful construction business heavily relies on assembling a strong, skilled team. Here’s how to approach the hiring process to ensure you find the right fit for your company’s needs and culture.

Identify What You Need

Start by clearly defining the roles that need filling. Understand the skills and experience required for each position. This helps in crafting precise job descriptions that attract suitable candidates. 

Look for Compatibility

While technical skills are crucial, it’s equally important to consider a candidate’s fit with your company culture. Seek individuals who share your company’s values and vision, as they are more likely to contribute positively in the long run.

Utilize Various Recruiting Tools

Don’t limit your search to traditional avenues like job postings on websites. Utilize professional networks, social media, and industry contacts to find potential candidates who may not be actively looking but are the perfect fit for your team.

Conduct Thorough Interviews

Use interviews not just to assess a candidate’s skills and experience, but also to gauge their problem-solving abilities and how they handle work pressure. Behavioral interview questions can help uncover more about their real-world capabilities.

Offer Competitive Compensation

Attract top talent by offering competitive compensation packages that include fair salaries, benefits, and opportunities for professional development. This also shows potential hires that you value their contribution and commitment.

Invest in Training and Development 

Once hired, invest in your employees’ growth through ongoing training and professional development opportunities. This not only enhances their skills but also increases their loyalty and job satisfaction, leading to a more stable and productive workforce. 

4. Build Connections Through Networking 

Networking is a powerful tool for construction businesses looking to build brand awareness, generate leads, and find vendors. One effective way to network is by joining and actively participating in local chapters of trade associations. 

These associations typically host conferences, events, and meetings that provide valuable opportunities to connect with peers in the industry. It’s important to maintain good relationships and use business cards effectively to facilitate ongoing communication and foster a reliable reputation.

Moreover, networking doesn’t stop at formal events; it also happens next door. When working on a project, consider having some of your people-oriented team members introduce themselves to neighboring residents. 

This not only fosters community goodwill but also promotes your services locally, potentially leading to new business right in your working area. Handing out business cards or offers for estimates can make these interactions more effective, turning local residents into potential customers.

5. Provide Excellent Customer Service 

Providing exceptional customer service is crucial for ensuring client satisfaction, fostering repeat business, and generating valuable referrals. In fact, 91% of customers say they’re more likely to make another purchase after a great customer service experience.

Excellent customer service begins with effective communication throughout all phases of a project, allowing you and your client to make decisions as equal partners. By keeping clients well-informed and involved, you not only meet their expectations but also build lasting relationships.

When assembling your team, it’s important to focus not only on finding skilled contractors but also on hiring individuals who excel in customer service. Your clients will remember not just the quality of the work done but also how they were treated during the construction process. 

Employees who demonstrate respect, patience, and understanding, especially when addressing client concerns or issues, are invaluable. This level of support is essential for avoiding common customer service pitfalls and plays a significant role in building customer loyalty. 

Remember, outstanding customer service acts as a powerful form of marketing. By consistently delivering excellent work and ensuring a positive customer experience, you can maintain a loyal client base and attract new customers, thereby enhancing the overall success of your business.

6. Optimize Your Proposal Process 

The construction proposal process is a critical element in securing new projects and growing your business. Efficiently responding to proposals not only demonstrates your professionalism but also increases your chances of winning bids. 

This process is where you showcase your company’s capabilities, understanding of the project requirements, precision in cost and time estimates, and your competitive edge. 

To streamline and enhance your proposal process, consider integrating a Digital Asset Management (DAM) system like OpenAsset. This technology can significantly improve how you manage, retrieve, and use digital content such as photos, project plans, and previous proposals.


 By having quick access to organized assets, you can create more compelling and visually appealing proposals that effectively highlight your past successes and expertise.

Furthermore, a well-structured proposal process allows you to respond more quickly to Request for Proposals (RFPs), tailoring each proposal to meet the specific needs and preferences of each client. 

This tailored approach not only improves the quality of your submissions but also helps build stronger relationships with potential clients by showing a deep understanding of their project vision and goals.

Incorporating advanced tools like OpenAsset into your proposal workflow not only optimizes efficiency but also enhances the overall quality of your proposals. This can lead to a higher success rate in bid submissions, facilitating business growth and establishing your firm as a top choice in the competitive construction market. 

7. Develop a Marketing Strategy for Your Construction Firm 

Having a construction marketing plan is a crucial component of any business, and as you broaden your sphere of influence, it’s essential to devote as much attention to this area as you do to budgeting or operations. 

Developing a comprehensive regional and local construction marketing strategy can significantly enhance your visibility and attract more clients. 

Here’s what your marketing strategy should include to make your company the first one that comes to mind when potential clients need construction services: 

Create an Effective Construction Website 

Your construction website should showcase your portfolio, highlight customer testimonials, and provide clear contact information to make it easy for potential clients to reach out. By showcasing high-quality photos and detailed descriptions of past work, the website builds trust, demonstrates the company’s expertise, and emphasizes the scope of its capabilities. 

Additionally, a construction website must provide comprehensive contact information. Ensuring that potential clients can easily reach out via multiple channels is essential for facilitating inquiries and fostering business opportunities. 

Moreover, be sure your website is user-friendly, mobile-optimized, and updated regularly with fresh content to improve SEO rankings and engage visitors. Users tend to spend more time on websites with high-ranking pages: around 8% more on the page ranking #1 vs. on the page ranking #10, so optimization is worth the effort. 

Establish Your Brand Identity

Creating your construction brand identity is a comprehensive strategic effort that involves multiple disciplines. 

Each element, from the company’s name, logo, and design to the style and tone of its content, the appearance and design of its products, and its social media presence, should align to reinforce the overall brand message and achieve business objectives. 

Develop a strong brand identity for your construction firm that reflects your company’s values, quality of work, and professionalism. This includes creating a memorable logo, a consistent color scheme, and a professional tone of voice that will be used across all marketing materials and channels. 

If that doesn’t convince you, according to a Lucidpress survey, brand consistency can increase revenue by 10-20% and 32% of survey respondents reported that consistent messaging increased brand revenue by over 20%.  

Hand-picked related content: Curious to find out how your construction business can maintain brand consistency? Read our blog on How to Improve Brand Consistency

Leverage Content Marketing 

Content marketing is an effective strategy for generating new leads and project opportunities. According to the Content Marketing Institute (CMI), 73% of B2B marketers, and 70% of B2C marketers use content marketing as part of their overall marketing strategy. 

Producing high-quality content tailored to your target audience helps you establish yourself as an industry expert and attract more qualified leads. 

Considering that 83% of marketers believe it’s more effective to create higher-quality content less often, you should focus on developing valuable content that addresses the needs and questions of your potential clients. 

This could be through blog posts, videos, infographics, or case studies highlighting your previous projects. Content marketing can help establish your firm as a thought leader in the construction industry. 

Encourage Referrals and Testimonials 

Did you know that 84% of B2B decision-makers start the buying process with a referral? Testimonials are a crucial element to include on your website, landing pages, social media, or any other marketing materials.

Referrals also play a key role in providing the final push your audience needs to decide to purchase your product or service. This enhances your credibility and can significantly influence new clients’ decisions. 

Additionally, research from Influitive and Heinz Marketing reveals that 86% of companies with B2B referral programs experience growth, compared to 75% of those without such programs. Moreover, referred customers tend to have a higher lifetime value, underscoring the significance and preference for B2B referrals in driving business success. 

Therefore, encouraging satisfied clients to refer your services to others and requesting them to leave positive reviews on your website or social media pages isn’t an option— it’s a must. Referral marketing typically achieves higher conversion rates compared to traditional advertising methods. 

This effectiveness stems from customers receiving personalized recommendations from trusted sources, making them more inclined to act on these suggestions and make a purchase. 

Ensure Sales and Marketing Teams Align 

Your construction company’s sales and marketing departments should be aligned. Investing in construction marketing is essential to boost sales in your construction business. 

Businesses with aligned sales and marketing teams are 67% more efficient at closing deals and highly aligned organizations see a 32% year-over-year revenue growth compared to those that aren’t. 

First, understanding the distinction between sales and marketing is crucial for effective business strategies. Sales involve direct interactions with prospects to convert them into customers, while marketing focuses on creating broader awareness and generating leads through various channels. 

Although distinct, both functions are interconnected and crucial for driving revenue and business growth. Aligning your sales and marketing efforts ensures that messaging is consistent and that both teams work towards the same objectives, using their insights to refine strategies and tactics continuously. 

To align sales and marketing effectively, department leaders should guide marketers to adopt a broad perspective on their objectives, emphasizing the importance of attracting visitors with a high potential to become qualified leads. 

Additionally, they need to enable sales teams to concentrate on converting these qualified leads into customers, ensuring a seamless transition and maximizing conversion opportunities. 

Hand-picked related content: Need more tips on growing your construction business through marketing? Read our ultimate guide on Digital Marketing for Construction Companies.  

8. Invest in Your Business 

To win more business and foster growth, investing time and money into your construction firm is essential. This investment might include updating equipment and technology, providing ongoing training for your team, and implementing active marketing strategies. 

Even if your company is currently profitable, expansion involves additional expenses. You might need capital to acquire another company or to finance new projects, which could include purchasing or renting equipment and buying supplies. 

It’s also crucial to approach bidding intelligently. For example, submitting low bids to secure contracts can backfire, as potential clients might distrust unusually low prices and prefer paying more for assured quality.

Additionally, be sure to regularly reevaluate your pricing strategy to reflect changes in market conditions and input costs. This might involve adjusting costs in certain areas to maintain a balance between client interests and your financial needs. Always ensure there’s a financial cushion to cover unexpected issues that may arise during projects. 

Moreover, remember that construction is a collaborative industry requiring a range of skills from project management to technical expertise. 

Investing in your team is essential—this could mean offering training, recognizing excellent performance, or fostering a supportive work environment. The capability and morale of your team directly influence the success of your business, making their development a wise and necessary investment. 

9. Practice Effective Leadership and Management 

Effective leadership is crucial in the construction industry, where the dynamics of on-site projects and client interactions demand more than just management. 

To truly lead your team, it’s important to stay actively involved, regularly visiting job sites and being accessible to both customers and employees. This hands-on approach not only ensures that projects run smoothly but also builds trust and respect within your team. 

Great leaders understand the difference between leading and micromanaging. Employees are looking for guidance and inspiration, not constant oversight. 

By demonstrating confidence in their abilities, you empower your team members to make decisions and take ownership of their work. This empowerment leads to increased job satisfaction and efficiency.

Moreover, by showing up and participating in the daily work, you set a powerful example and maintain an accurate pulse on the business’s operations. This visibility allows you to address issues promptly, provide necessary resources, and support your team’s professional growth.

Remember, a leader’s role is to inspire and motivate. When you lead effectively, your employees will not only follow you willingly but will also be more likely to exceed expectations, contributing to the overall success of your construction business. 

10. Plan and Prepare for Risks 

Effective risk management is critical in the construction industry, where multiple types of risks can impact operations and profitability. Proactively planning and preparing allows construction firms to mitigate these risks and maintain project timelines and budgets. 

By actively identifying, evaluating, and managing potential risks, your construction company lays a solid foundation for growth. This approach builds trust among stakeholders, showcasing a dedication to dependable and conscientious operations. 

Economic and Market Risks 

Economic fluctuations and market dynamics can significantly affect construction projects. Factors such as changes in material costs, labor shortages, or shifts in regulatory policies can derail budgets and timelines. 

To manage these risks, it is essential to conduct thorough market analysis and economic forecasting. Establishing flexible contracts that can accommodate changes in cost, and securing comprehensive insurance policies can also safeguard against unforeseen economic challenges.

Occupational Safety Risks 

Safety on construction sites is crucial, not only for the welfare of employees but also for project continuity. Occupational risks can lead to injuries, delays, or legal complications. 

To mitigate these risks, firms should enforce strict safety protocols, conduct regular training sessions, and ensure that all safety equipment is up to date and properly used. Continuous monitoring and auditing of safety measures on-site are crucial to maintaining a safe work environment.

Technological and Operational Challenges 

The integration of new technologies brings both opportunities and challenges. Technological advancements can improve efficiency and accuracy in construction projects but can also pose operational risks if not implemented correctly. 

To manage these risks, firms should invest in training employees on new technologies and maintain robust IT support systems to handle technical issues as they arise. 

Additionally, staying informed about technological trends and potential vulnerabilities can help in making strategic decisions about technology adoption and integration. 

11. Avoid Cutting Corners 

Maintaining high standards in your construction projects is crucial for safeguarding your company’s reputation. 

Any decision to cut corners, whether to reduce costs or expedite project completion, can undermine the quality of your work and jeopardize your reputation. Each project you complete reflects directly on your business, so it’s vital to uphold your commitment to quality.

While it may be tempting to pay for cheaper materials to lower immediate costs, this can lead to higher expenses in the long run due to maintenance and repairs. 

For example, choosing stainless steel screws when working in areas prone to wet conditions can prevent future issues like rust or structural failure. Although your customers might not have the expertise to recognize the quality of materials at the start, the durability and appearance of the finished project will speak volumes. 

Investing in high-quality materials and equipment not only enhances the structural integrity of your projects but also ensures that they stand the test of time, further reinforcing your reputation for quality and reliability. 

12. Embrace Change 

Recent economic downturns have shown that businesses that are rigid and slow to adapt to new trends are more likely to fail. To remain competitive, construction companies must be flexible and embrace change. 

According to the AEC Industry Outlook Survey by OpenAsset, in 2022, 42% of AEC professionals predicted winning new business to be a challenge. However, results revealed a willingness among AEC professionals to adopt new technologies and methodologies to remain competitive in this changing market. 

In fact, 74% of survey respondents said they plan to implement new technologies to help overcome key challenges. 

The industry is continually evolving with advancements in building practices, materials, and technologies. Embracing these changes helps a company stay relevant and avoid the pitfalls of not adapting, such as costly overruns and inefficiencies. 

In case you’re still not convinced, 64% of companies utilizing proposal management software saw an increase in their business win rates compared to the previous year, with an average improvement of 59%. 

Developing a robust change management plan is essential. This plan should provide a framework for accepting, processing, and responding to changes effectively, ensuring they don’t disrupt ongoing operations.

Fostering a growth mindset within your team is also vital. Encourage a culture where learning, improvement, and innovation are valued. This mindset will equip your team to stay ahead of market shifts and changing client preferences. 

While some builders might view change orders as a major inconvenience, avoiding them can result in significant long-term financial losses. Instead, focusing on integrating best practices for handling change orders can turn these challenges into opportunities for efficiency and profit enhancement. 

13. Value Employee Feedback 

Listening to your employees and soliciting their feedback is essential throughout their time at your company. Surveys play a critical role in uncovering valuable insights and should be an integral part of your employee listening strategy. 

If employees are hesitant to voice concerns or ideas openly, consider implementing various types of surveys such as real-time Q&A, digital questionnaires, or online platforms. 

Regular employee engagement surveys can help you understand how invested employees are in the company and identify areas for improvement. These surveys should be conducted routinely to monitor progress. 

Pulse surveys, on the other hand, offer a quick snapshot of the current mood within the company and are particularly useful during periods of change. 

As companies evolve, they often experiment with new processes or strategies. It’s crucial to assess not only if these new approaches achieve their intended goals but also how they affect employee morale and engagement.

Additionally, acting on the feedback you receive is as important as collecting it. Employees need to see that their input leads to real changes; otherwise, they may feel neglected and undervalued. 

A recent study found that 41% of employees have left a job because they felt they weren’t listened to. Therefore, it’s important to prioritize reviewing survey results and implementing suggested improvements.

Continuous listening should be a persistent effort, not limited to formal surveys. Train management staff to actively listen and collect feedback as part of their regular duties. Promoting an open-door policy can also encourage employees to share their thoughts and concerns in real time. 

Fostering an environment where feedback is welcomed and valued builds stronger, more cohesive teams and decreases the likelihood of turnover. This proactive approach to employee engagement demonstrates to your staff that their opinions are not only heard but are also integral to the company’s success. 

14. Assessing Your Operations 

Regularly assessing your operations involves a thorough review of all aspects of your operations, from project management and labor efficiency to supply chain logistics and customer service. By identifying areas of inefficiency, you can implement targeted improvements that reduce costs, enhance productivity, and increase profitability.

Evaluating your operations helps pinpoint bottlenecks that may be slowing down projects or increasing costs unnecessarily. For example, discovering that certain materials frequently cause delays can lead to sourcing alternatives or renegotiating supplier contracts to ensure more timely deliveries. 

Similarly, analyzing labor productivity might reveal the need for additional training or a reallocation of resources to maximize efficiency.

This ongoing assessment should also include technology usage. In the construction industry, leveraging the latest technology can significantly improve accuracy, speed, and overall quality of work. 

From advanced project management software to the latest in construction robotics and materials technology, staying updated can give your company a competitive edge. 

Moreover, assessing customer satisfaction as part of your operational review provides insights into how well your business meets client needs and expectations. This feedback is invaluable for refining your service delivery and improving client relations, which are essential for repeat business and referrals.

15. Master Your Niche 

The construction industry offers abundant opportunities for specialization. Whether your expertise lies in window installation, roof repair, or another specific area, emphasizing this specialization is a powerful way to differentiate your business. 

By branding your company as a leader in a particular niche, you position yourself as the go-to expert for clients dealing with specific challenges like a cracked window or a leaking roof.

Finding and focusing on a niche not only differentiates you from competitors but also increases your attractiveness to potential customers. The more targeted your services, the more compelling your offer becomes. 

For example, instead of starting a general painting business, consider specializing in high-end residential projects or eco-friendly painting solutions. Such a focused approach will help you attract specific segments of the market looking for experts rather than generalists. 

In the competitive construction industry, carving out a niche allows you to build a strong brand identity and gain the trust of clients who seek specialized knowledge and experience. This strategic focus is key to long-term success and reputation in the industry. 

Keeping up with AEC industry and trends is crucial for construction companies, particularly new players in the market. 

Understanding these trends enables businesses to identify opportunities and address market gaps, helping them stand out in a competitive landscape. This awareness can also be pivotal in navigating challenges such as procurement disruptions or rising supply costs. 

However, keeping up with the constantly evolving construction market can be challenging. Building a reliable network of industry experts can provide essential support and information, especially during busy periods. 

Staging up to date can also be achieved through various methods such as subscribing to industry publications, joining relevant associations, and participating in trade shows and conferences. 

Additionally, other top practices that provide valuable insights include: 

  • Engaging with online learning platforms 
  • Accessing detailed market research reports 
  • Networking with peers 
  • The following industry thought leaders on social media 
  • Leveraging technology solutions like project management software 

These practices help construction professionals understand current and future market dynamics, adopt new technologies and methodologies, and ultimately make informed business decisions. 

17. Conduct a Net Promoter Score (NPS) Survey  

Conducting a Net Promoter Score (NPS) survey is an effective way for construction companies to understand customer loyalty and overall satisfaction. 

In most industries, Net Promoter Scores explain roughly 20% to 60% of the variation in organic growth rates among competitors. On average, an industry’s Net Promoter leader outgrew its competitors by a factor greater than two times. 

NPS categorizes respondents into Promoters, Passives, and Detractors based on their likelihood to recommend your services. This feedback is invaluable as it not only quantifies customer satisfaction but also pinpoints specific areas needing improvement.

By reaching out to Promoters—those who score your service highly—you can actively encourage them to refer your business to others, leveraging their satisfaction to attract new clients. This group’s positive feedback can also provide testimonials and case studies, showcasing real success stories to prospective customers.

On the other hand, feedback from Passives and Detractors can reveal critical insights into where your business may be falling short. Understanding their concerns helps you address these issues, enhancing service quality and improving overall customer experience. 

This direct approach to handling feedback ensures that your business not only maintains its reputation but also continually adapts to meet customer expectations more effectively. Conducting regular NPS surveys and acting on the insights gained can significantly enhance customer loyalty and business growth.

18. Embrace Sustainability 

In any industry, sustainability is no longer just a buzzword but a strategic approach that drives business growth and enhances market competitiveness. 

The construction industry is no exception. 52% of construction firms use technology to collaborate with supply chain and partners on sustainability and 87% of construction firms report customer retention is a driving force for their sustainability focus. 

Adopting sustainable construction practices allows construction businesses to not only meet the increasing regulatory requirements and client demands for green building but also benefit from reduced waste, lower energy costs, and enhanced resource efficiency. 

Incorporating sustainability into construction involves using eco-friendly materials, implementing energy-efficient technologies, and optimizing construction processes to minimize environmental impact. 

These practices not only help preserve natural resources but also appeal to a growing segment of environmentally conscious clients, opening up new market opportunities.

Moreover, sustainable construction practices can lead to healthier work environments, which improve worker safety and satisfaction, reducing turnover and increasing productivity. 

Financial incentives such as tax benefits, grants, and better financing options are often available for projects that meet certain environmental standards, providing additional economic benefits to businesses.  

19. Leverage Construction Bidding Sites 

Construction bidding websites are invaluable tools for construction firms aiming to expand their reach and secure new projects. These platforms provide a comprehensive, streamlined interface where businesses can access a wide array of project opportunities, from small residential jobs to large commercial developments. 

By participating in these sites, construction companies can not only increase their visibility among potential clients but also enhance their chances of winning bids by targeting opportunities that best match their expertise and resource availability.

Utilizing these bidding sites effectively involves more than just submitting proposals; it requires a strategic approach. 

Companies should focus on crafting detailed, compelling bids that clearly outline their qualifications, past success stories, and their unique value proposition. This helps differentiate them from competitors and increase their chances of selection.

Incorporating these sites into your strategy for business development in construction can significantly contribute to your company’s growth. They not only provide a direct route to new business opportunities but also help in building a reputation for reliability and quality, attracting more clients and projects in the long run.

20. Implement Organizational Strategies  

Maintaining organization within your construction business is crucial for operational efficiency and financial health. One key aspect is rigorous bookkeeping. Accurate financial records ensure you adhere to your budget and receive timely payments for your work, which is essential for maintaining cash flow. 

Additionally, it’s important to monitor the time and resources allocated to each service you provide. This helps prevent overcommitting and ensures that you can deliver high-quality work to every client. 

While attracting more customers is generally positive, it should not come at the expense of the quality and attention you provide to each project.

Furthermore, clearly defining roles and responsibilities within your team is vital. This structure not only creates accountability but also allows you to assess the productivity and effectiveness of each team member. 

Understanding the return on investment for each position helps in making informed decisions about resource allocation and personnel management.

By keeping these organizational principles in mind, you can enhance your business’s functionality and ensure that both your team and your projects run smoothly and efficiently. 

21. Re-Engage Previous Customers 

Last but not least, focus on bringing back previous customers! This is a strategic move that can significantly enhance your construction business’s growth and bolster your marketing efforts. 

Customers who have previously engaged with your services are already familiar with the quality of your work, making them easier and more cost-effective to target compared to acquiring new clients. In fact, repeat customers have a 60–70% chance of buying. 

To re-engage these former clients, start by maintaining regular communication even after project completion. Send updates about new services, improvements, or changes within your company that might interest them. Offering special promotions or loyalty discounts can also incentivize them to consider your services for their next project. 

Additionally, requesting feedback on their previous experience not only shows that you value their opinion but also gives you insights into areas of improvement. Implementing changes based on this feedback can enhance customer satisfaction and increase the likelihood of repeat business.

Using customer testimonials or case studies in your marketing materials can further attract previous clients. Showcasing successful projects and satisfied customers reinforces the quality of your work and your commitment to client satisfaction, reminding former clients of the positive experiences they had with your company. 

Strategically targeting and re-engaging past customers creates a reliable customer base that helps drive repeat business and referrals, ultimately supporting sustained growth and stability in your construction business. 

5 Technology Software to Grow Your Construction Business 

Now that you know how you can grow your construction business, you’re going to need some help along the way. This is where technology comes in. 

Technology plays a pivotal role in transforming and growing construction businesses, making operations more efficient and enhancing the work-life balance for those involved. However, 78% of contractors are still using some mix of software automation and spreadsheets. 

Yet, by integrating technology into your workflows, your construction business can not only grow by improving efficiency and productivity but also make work easier and safer for employees, leading to better job satisfaction and reduced turnover. 

Here are five different technology software needed to help you grow your business: 

1. Construction Estimating Software 

Estimating software is essential for accurately forecasting project costs and timelines. Tools like ProEst or Stack allow you to create detailed, accurate bids by automating the estimation process, minimizing errors, and saving time. 

This software often includes material and labor cost databases that update in real-time, ensuring your estimates are always based on the latest data. 

2. DAM Software 

Digital Asset Management (DAM) software tailored to the AEC industry, like OpenAsset, helps manage and organize digital assets, such as construction images, RFP resumes, and project and proposal documents. By using a platform like OpenAsset, your team can easily access, share, and collaborate on documents in a secure environment, which is crucial for maintaining consistency and efficiency across projects. 


3. Project Management Software 

Comprehensive project management systems like CMap and Procore offer functionalities that cover project scheduling, document management, and communication among all stakeholders. These platforms help keep projects on track and ensure everyone from contractors to clients is aligned, which is critical for timely and within-budget project delivery.

4. Construction POS System 

Implementing a construction-specific POS system or payment processing tool can simplify the financial aspects of your projects. 

Solutions like Square or BuildPay can streamline invoice processing, manage transactions, and improve cash flow management, making it easier to handle the financial complexities of construction projects. 

5. CRM Software 

Customer Relationship Management (CRM) systems tailored for construction, such as Deltek, Unanet, or aec360 by HSO, enable you to manage client interactions, follow up on leads, and nurture customer relationships effectively. 

These tools can help you track all customer interactions, manage contracts, and keep all client-related information in one place, which is crucial for providing personalized service and enhancing customer satisfaction. 

Hand-picked related content: Curious to find out how a DAM solution and CRM solution can work together for streamlined workflows? Read our blog on Integrating OpenAsset with Your CRM

Grow Your Construction Business With OpenAsset 

Having the right tools can make all the difference in scaling your business effectively, especially in the AEC industry. OpenAsset, a leading Digital Asset Management (DAM) system, is designed to streamline the way construction companies manage and utilize their digital assets. 

By organizing project images and documents in an easily accessible platform, OpenAsset ensures that you can quickly find and use the assets you need to create compelling, polished proposals. 

With OpenAsset, your team can generate more winning proposals by efficiently showcasing your best work and expertise, thus enhancing your credibility and appeal to potential clients. This increased capacity to produce high-quality proposals rapidly can significantly boost your success rate in winning bids. 

Ultimately, OpenAsset helps you manage your digital content while empowering your construction business to grow by securing more projects and expanding your market reach. 

Ready to harness the power of OpenAsset to transform your proposal process and drive your business forward? 

The post 21 Ways to Grow Your Construction Business + 5 Tools You Need  appeared first on OpenAsset.